eigenora / Insights
What we've learned from running campaigns, building products, and shipping pixels. Written by the team, edited by nobody — so they're occasionally rough but always real.
Multi-touch models still lie. A practical guide to incrementality testing for growing brands — the methodology we use to prove which channels actually deserve credit.
Read the essayBreaking down the trigger logic, copy structure, and send cadence behind our highest-performing nurture flow — and the four counterintuitive choices that made it work.
SEOThe cookieless future is forcing brands to rediscover the fundamentals. First-party data, content depth, and technical excellence — the things that have always mattered, returned to center stage.